Dog DNA

We’re taking the lead on dog mess

Barking and Dagenham want to encourage considerate dog ownership as part of our drive to wipe out dog mess in the borough.

We introduced a pilot Dog DNA registration scheme in three wards:

The scheme, the first of its type in the country, will involve owners registering with PooPrints, animal DNA specialists.

Registration was free for the first 1,000 registrations.

The pilot scheme ended on 20 April 2016

Officers from the council’s environmental enforcement team and park rangers service carried out proactive patrols in the pilot area to collect samples of any dog faeces in the three wards.

Samples were sent to PooPrints to check for a match to any dog registered on their database.

If there is a match, the owner will receive an advisory note warning of future enforcement activity.

The three month pilot was designed to gather evidence to enable the council to get tougher on inconsiderate dog owners later in the year.

To register your pet’s DNA

Pooprints

01244 536999

www.pooprints.uk

Or contact our dog warden:

Dog Warden

07854 958715

Benefits of this DNA registration service

At a community level, dog DNA registration helps create better, cleaner, safer places by promoting considerate dog ownership (those in the scheme can prove uncollected dog waste has not come from their dog), leading to reduced incidences of uncollected waste.

For individual dog owners, they gain access to a secure online database of useful pet information (their pet’s DNA profile, breed overviews, a place to store medical records, kennel information and so on).

It can help in broader activities such as tackling animal welfare issues or research into specific breeds at a community or even national level.

For individual dog owners an advanced version of the DNA service can provide breed identification information and genetic trait screening to help identify health issues.

Why we chose these three wards

The scheme includes pavements and streets as well as parks and open spaces.

The three wards chosen include plenty of parks and open spaces and Barking town centre is a major borough retail destination.

Map outlining the three areas

How the enforcement will work

If you’re registered and you haven’t picked up your pet’s mess you’ll initially be sent a warning letter and any subsequent failure to pick up mess could result in a fine.

If you are not registered and caught not picking up your pet’s poo you will be fined.

Pooprints

01244 536999

www.pooprints.uk